OVERVIEW
Tiktok - Unified Publishing Platform
Brands and creators managing content across TikTok faced a fragmented publishing landscape, forcing teams to juggle multiple tools and platforms at the expense of efficiency and insight. My work on TikTok Publisher Suite focused on transforming this challenge into a unified, creator-first experience with design solutions that improved content organization, streamlined publishing workflows, and delivered actionable insights across complex social media campaigns.
Role
User Research
Product Strategy
End-to-end Design
UX/ UI
Team
Annie F.
Iris C.
Rita W.
Dawn Y.
Duration
6 months
Sector
Creator Tools / Dashboard Design
Social Media Management
Content Analytics & Insights
Publisher / Workflow Optimization
Digital Content Strategy
Brief (high level, NDA compliant)
I collaborated with product, engineering, and Tiktok's partners to create a streamlined publishing experience, unifying scattered forms and analytics into a cohesive, data-driven dashboard. Key contributions included:
Data Unification & Trust
Simplified how clinicians search, filter, and reconcile records across sources while ensuring accuracy, traceability, and compliance.
Clinical Workflow Design
Partnered with cross-functional teams to map out high-stakes use cases (ER, chronic care, multi-specialty handoffs) and reduce cognitive load through streamlined UI patterns.
Scalable Design System
Collaborated with other designers to develop reusable design components that balanced Google’s material standards with healthcare-specific needs (accessibility, HIPAA compliance, and rapid information parsing).
Outcome Focus